The UWI cops 3 international marketing awards
The UWI Regional Headquarters, Jamaica. Wednesday, March 10, 2021. The University of the West Indies (The UWI) has earned two gold awards and one merit award for creativity, marketing execution and message impact in its public education/communication campaigns on climate action and the COVID-19 response.
The work produced by University Marketing and Communications—the regional University’s central Marketing and Communications office—was recognised at the 36th annual Educational Advertising Awards (EduADAwards), announced on March 1, 2021.
Presented by Higher Education Marketing Report, the leading marketing publication for higher education professionals in the US, the EduADAwards is the largest, oldest and most respected educational advertising awards competition in the country. This year, more than 2,000 entries were received from over 1,000 colleges, universities and secondary schools from all fifty US states and several foreign countries.
Judged by a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, the University Marketing and Communications Office’s 2020 work on a Leading Climate Action Special Report won a gold award in the E-Publication category. The UWI COVID-19 Task Force Website, which was also conceptualised and managed by the Office secured gold in the COVID Response Materials category, while its Leading Climate Advocacy and Action Website received a special merit award in the Website category.
These public education materials support The UWI's commitment to engaging the region's population outside of the classroom/lecture room, leveraging digital communication. COVID-19 and climate change have serious implications for the region, and these resources provide easy access to information on crucial issues.
The Leading Climate Action Special Report features the University’s research, teaching, advocacy, sustainable practices, and regional and international partnerships in support of the climate action agenda, reinforces the University’s centrality in the global agenda of sustainable development and particularly the science behind an urgent response to climate change. The complementary Leading Climate Advocacy and Action Website repository bolsters the public advocacy/policy programme for this pressing concern of climate change, particularly within the perspective of the Caribbean reality.
The UWI COVID-19 Task Force Website is a central asset in the outreach programme of The UWI COVID-19 Task Force, formed in February 2020, to bring together the University's knowledge and experts to assist the Caribbean in its response to the virus outbreak. The Task Force website provides trusted resources and regular updates, all relevant to the Caribbean’s response to the global COVID-19 pandemic to actively counter misinformation and speculation.
Notable is that in these categories, The UWI competed with other top ranked universities such as Johns Hopkins, Emory and University of Toronto, to name a few of this year’s recipients of the EduADAwards. View the full list of winners.
Commenting on the announcement of the Award wins, the University Director, Marketing and Communications, Dr Rhonda Jaipaul-O’Garro described it as “a distinct honour to be able to vie with other top universities in spite of very modest staff resources and marketing budgets, and to have our work evaluated as outstanding and excellent by international standards in our profession.” She continued, “We’re absolutely thrilled to have earned these two gold awards and one merit award, especially in our pursuit of advancing our UWI brand as a global activist university in areas of critical importance—climate action and COVID-19 response.” She underscored the collaborative framework which made this all possible, and recognised in particular, the Office of Global Partnerships and Sustainable Futures, The UWI COVID-19 Task Force and the small project team that included a user-experience designer, content developers and graphic designer.
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About The UWI
The UWI has been and continues to be a pivotal force in every aspect of Caribbean development; residing at the centre of all efforts to improve the well-being of people across the region.
From a university college of London in Jamaica with 33 medical students in 1948, The UWI is today an internationally respected, global university with near 50,000 students and five campuses: Mona in Jamaica, St. Augustine in Trinidad and Tobago, Cave Hill in Barbados, Five Islands in Antigua and Barbuda and its Open Campus, and 10 global centres in partnership with universities in North America, Latin America, Asia, Africa and Europe.
The UWI offers over 800 certificate, diploma, undergraduate and postgraduate degree options in Culture, Creative and Performing Arts, Food and Agriculture, Engineering, Humanities and Education, Law, Medical Sciences, Science and Technology, Social Sciences, and Sport. As the Caribbean’s leading university, it possesses the largest pool of Caribbean intellect and expertise committed to confronting the critical issues of our region and wider world.
Ranked among the top universities in the world, by the most reputable ranking agency, Times Higher Education, The UWI is the only Caribbean-based university to make the prestigious lists. In 2020, it earned ‘Triple 1st’ rankings—topping the Caribbean; and in the top in the tables for Latin America and the Caribbean, and global Golden Age universities (between 50 and 80 years old). The UWI is also featured among the top universities on THE’s Impact Rankings for its response to the world’s biggest concerns, outlined in the 17 United Nations Sustainable Development Goals (SDGs), including Good Health and Wellbeing; Gender Equality and Climate Action.
For more, visit www.uwi.edu.
(Please note that the proper name of the university is The University of the West Indies, inclusive of the “The”, hence The UWI.)
