Introduction to Events Management

OVERVIEW

Event Management when compared to other traditional professions such as medicine, law and accounting is relatively a young field. It is an area that is growing rapidly and now represents hundreds of professionals who are responsible for planning, coordinating and evaluating a wide range of events all year round.

Event management is predominantly about creating an experience. Bearing in mind that first impressions last, it is important when embarking on any event regardless of its scale to take the correct approach and use the right techniques to ensure that your event is successful.

COURSE DESCRIPTION

This introductory course will provide participants with the practical skills and knowledge required to successfully plan, implement, organize, manage, monitor and evaluate special events.

Target Group                

Wedding Coordinators, Sports Personnel, Administrative Assistants, Project Officers or anyone wishing to hone their organizational skills when it comes to events planning.

 

COURSE OUTLINE

• The Concept of Event  Management

              A Definition of Event Management

              Brief History of how Event Management became a profession

              The Role of the Event Manager and Event Coordinator

           

• The Event Planning Process

              Basic principles necessary to master Event Management

              The knots and bolts involved in event planning (Needs assessment and feasibility study)

              The key elements necessary to ensure that your event is successful (Murphy’s Law) 

               How to conduct an effective venue inspection 

               The use of SWOT analysis and Time Lines to formulate an effective event plan.

 

• Event Team Dynamics

             Team skills, understanding the different tasks, activities and functions of your team when planning an event.

              Establishing the reporting process and chain of command in decision making

              All elements involved in coordinating the event from start to completion

              The importance of adopting the right attitude, one of problem solving and coming up with solutions, the ability               to think on you feet.  

               How to develop an Event Check list

           

• Contingency Planning

             The importance of health and safety  assessments

              Incorporation of Legal, Ethical and Risk Management factors when planning events 

              The importance of evaluation and feedback

              Monitoring and managing performance quality

           

• Event Management is a people oriented field. As a direct result of this fact the following areas willbe addressed.

             The  relevant skills and characteristics required for the field of Event Management

             The importance of effective communication among stakeholders

              Leadership type skills necessary to motivate and empower teams to function at their maximum

 

Expected Outcomes

Participants in attendance will be able to:

• • Develop an effective Event Plan to create and design memorable events 
• • Utilize specific techniques and tools of the event planning process to manage and monitor the success of the        event.
• • Ensure that organizational objectives are being achieved.
• • Appreciate the importance of risk assessment and contingency planning  when coordinating events
• • Appreciate the importance of proper time management and task management to an event’s success
• • Demonstrate leadership skills (event managers need to consistently get the best out of their teams)
• • Achieve maximum exposure for their event
• • Demonstrate a new and open minded approach to Event Management

 

Methodology                 

An interactiveapproachthat utilises audio-visual aids, lectures, class discussions, and group exercises. Current issues,both local and international will be taken into consideration the time of the year.

Assessment

1)    An examination is given around the 6th or 7thsession. (40 Marks)

2)    A project where the student is given specific guidelinesto followand asked to plan an event.(60 marks)

Duration:              36 Contact Hours (12 three hour sessions)