Competition Judging Criteria

# Criteria Description Points Allocated
1 Impact Initiatives must be able to demonstrate a
positive social, financial and/or environmental
impact in the community-based tourism sector.		 20
2 Innovation The initiatives present an innovative way of
approaching existing solutions, or the
applications to new contexts.		 30
3 Financial and
Operational Viability		 Participants should present realistic plans on
how to sustain business operations, by
demonstrating how they would mobilize
financial, human resources, the public/private
sector or support networks. Participants
should not only describe how they plan to seek
funding, but also their plan for sustainability.		 20
4 Growth and Leadership
Potential		 The initiatives must be feasible and include
growth projections from a marketing and
financial perspective. Participants should
demonstrate leadership and commitment to
influence the community-based tourism sector.		 15
5 Business Elevator Pitch Evaluated based on:
  • Substance: clarity and persuasiveness of the argument presented
  • Delivery: attention to tone, volume, pronunciation and pace
  • Non-verbal communication, presentation of self and virtual background
  • Timing: Minimum 3 minutes; pitches will be cut off after 5 minutes.
The Panel’s judgment will be expressed in a
scale of 1 to 5, for each criterion, as follows:
  • 5 = Excellent presentation on all counts = A
  • 4 = Very good presentation with minor issues in one or more evaluation areas = B
  • 3 = Pitch can be significantly improved but is satisfactory overall = C
  • 2 = Pitch is incomplete and severely
    lacking in one or more evaluation
    aspects = D
  • 1 = Candidate does not even try = F
 10
6 CBT Toolkit Evidence of use of CBT Toolkit in the preparation of the business plan 5
  Total Score   100