The Global Campus Marketing and Communications (GCMAC) Department is responsible for promoting the products and services of the Campus and The UWI, both internally and externally. The Department leads the planning, development, and execution of integrated marketing and communications initiatives designed to build brand awareness, drive engagement, and support recruitment, retention, and stakeholder relations.
GCMAC also develops, implements, and manages a comprehensive and integrated strategic marketing and communications programme, delivering a range of services that include:
- Brand Management
- Digital and Web Marketing
- Collateral Development (branded promotional materials and creative assets)
- Editorial Services and Publications
- Special Projects and the Development of Strategic Communications
- Website Management
- Marketing and Communications Strategy Development
- Email Marketing
- Social Media Marketing
- Media and Public Relations Management
- Advertising and Promotions
In executing its mandate, GCMAC ensures consistent messaging, visual identity, and appropriate tone of voice across all internal and external communications, in accordance with the University brand and communications guidelines. Key objectives include increasing the Campus’ visibility, strengthening its digital presence, and fostering positive relationships with alumni, students, and the wider community. By aligning all marketing and communications efforts with the Campus mantra, “Opening Doors to Life-Changing Learning,” the Department aims to project a positive image of both the University and the Campus, while highlighting their relevance and competitiveness within the evolving higher education landscape through advertising and promotions.
Meet The Team
Ms. Marcia Reid
Officer-in-Charge
Mr. Richard Barth
Web Coordinator
Mr. Patrick Johnson
Digital Marketing Officer
Mrs. Maria Alpheus
Production Assistant
Ms. Shivana Bhagwandeen
Clerical Assistant
