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Research Methods for Business- Introduction to Qualitative & Quantitative Methods

Course Code
MGMT2063

Thiscourse introducesstudentstophilosophical perspectives,principles,and processes for designing qualitative, quantitative and mixed methods research. It aims to particularly expose students to the use of theory in research designs, knowledge of the main components of a research framework - problem definition, research design, data collection & analysis, and ethical considerations in conducting research. The course highlights the importance of the key role that research plays in decision-making process of businesses.