Course Code
MKTG040
Participants will be exposed to a variety of topics in marketing and branding for the luxury industry. It is aimed at participants with degrees or prior learning experience in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Students will practice luxury brand communication strategies, from traditional media (advertising, PR, events) to digital and social media. During this course that combines theory and research with practice, students will engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development.
