Marketing Management and Sales Strategies for Bankers

Marketing is defined as all activities conducted to prepare for sales. Sales is described as all activities required to close the deal. The course aims to equip students with a basic understanding of the roles of marketing and sales in modern financial organizations. A comprehensive understanding of the wants and needs of customers will lead to the development of a combined marketing and sales plan designed to help ensure that the organization achieves its strategic objectives. Additionally, the course will examine strategic choices for banks in the digital age as well as global marketing and sales trends for the banking industry.