COURSE TITLE: INTRODUCTION TO SPORT BUSINESS MANAGEMENT
COURSE CODE: SPLM 1203
LEVEL: UG 1
NO OF CREDITS: 3
PREREQUISITES: None
COURSE RATIONALE
The purpose of this course is to provide an overview of the sport business environment and introduces students to the basic fundamental knowledge and skill sets required of the sport manager to solve sport business problems. Focus will also be placed on understanding career options in the sport industry and preparing sport leaders and managers with the necessary competencies for employment.
COURSE DESCRIPTION
This course is an analysis of effective management strategies and the body of knowledge associated with pursuing a career in sport management. The course introduces the student to sport management career opportunities and to sport principles as they apply to management, leadership style, communication, motivation and entrepreneurship.
LEARNING OUTCOMES
On successful completion of the course, students should be able to:
- Identify how management principles are applied to sport management;
- Define the various components of sport marketing, such as; marketing plans, marketing niches, marketing needs, and advertising.
- Apply theory and function to planning, organizing, leading, and evaluating in the sport management field;
- Evaluate career goals by researching specific areas of sport to determine interest and/or aptitude;
- Analyze case studies of strategic events in sport to determine effectiveness of management and decision making;
- Evaluate the viewpoints and theories of major sport practitioners in the sport management field
