Course Code
MGMT3031
Course Credits
3
This course is designed to give you an understanding of the theoretical and practical aspects relating to how organizations in the public and private sectors operate in an environment where it is critical to develop and implement strategies in order to gain and or maintain competitive advantage. The course requires also that you reflect on the knowledge gained from previous courses. Some of the major concepts that will be covered include, SWOT analysis, vision and mission, competitive analysis, corporate, competitive and global strategies, value chain analysis, competitive advantage and successful strategy execution, among others.
Credits: 3
