Course Code
MKTG030
Participants will be exposed to a variety of topics that will prepare them to design and establish visual identities and brand standards across a variety of mediums. The course will help the participant look beyond logo design and acquire a fundamental understanding of the aspects of designing a brand system that is replicable, regardless of application or product. During the course, students will work to deliver assigned tasks including group products, class discussions, case studies and debates, therefore, student participation is one of the key success factors since this course will allow students to create and share ideas with each other on various branding issues being group or individual work.
