The inclusion of this course is premised on the recognition that professional management is applicable at all levels of politics. The proper coordination, planning, organisation, direction, control of activities and negotiation of positions, have an immediate effect on the types of outcomes one seeks. It is essential for political science majors to know how people manage political activities, navigate the world of politics and achieve desired outcomes. Knowledge and “know-how” about these key abilities gives the graduate an advantage in a highly competitive field. Cultivating the attributes that are useful for political management makes the graduate equipped to work with political parties, governmental and non-governmental organisations and the media. Additionally, involvement in applied politics offers the political science major an opportunity to help talented individuals become effective public leaders. The curriculum covers the field of applied politics and encompasses consulting, campaigns, electioneering, lobbying, advocacy and negotiation, fundraising, political communication, political leadership and the attendant ethical dimensions. Political management like other types of management activities is goal oriented.
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