This course normally follows the completion of the taught courses. The basic objective of this programme element is to provide the students with an opportunity to gain practical experience with reputable organisations in the Caribbean region or internationally. The project will be applied in nature producing outcomes of use to managers and decision-makers; students will be required to demonstrate understanding of the inter-disciplinary nature of research in the social sciences, and competence in the process of research design.
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This course allows students to analyse learning and performance needs using a guided framework. This will include the creation of assessment instruments, collection and evaluation of data, and the provision of instructional and non-instructional interventions/recommendations.
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This course provides students the opportunity to demonstrate different facilitation strategies based on context, learning outcomes, the content and learner characteristics.
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This course is designed to develop students’ awareness of the social, environmental, legal and ethical principles that guide business and management practices and assist them to make responsible choices in the midst of the ethical dilemmas that face corporate leaders. The course also provides an understanding of the role of corporate social responsibility within an organisation.
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Upon completion of this course, students should be able to define a research question, select an appropriate research methodology, produce a research proposal, analyze research data and produce a research report.
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This is a practical course that develops a managerial approach to marketing and tests the student’s marketing decision-making skills. It expands on the classical strategies in marketing with particular attention to customer satisfaction and loyalty.
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This project will demonstrate mastery of the competencies developed in this programme. Each student must complete a design portfolio, which will highlight the student’s work throughout the programme.
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The main focus of this course is on management of the marketing function of multinational enterprises or corporations. This course applies theories and models to actual situations through case analysis and examines management practices from an international marketing perspective.
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This course builds on the traditional market communication models and applies the latest methods of digital communications and social media applications to the cross-cultural market. Students are apprised of the impact and use of mobile communications in the advancement of international marketing.
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The course is designed to provide an opportunity for students to develop an understanding of the process by which buyers' needs are identified and met through personal contact. The course takes both a strategic and a tactical perspective.
