This course is designed to develop students’ awareness of the social, environmental, legal and ethical principles that guide business and management practices and assist them to make responsible choices in the midst of the ethical dilemmas that face corporate leaders. The course also provides an understanding of the role of corporate social responsibility within an organisation.
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This course provides participants with an appreciation of the link between constitutions and administrative action and also introduces them to the legislative process and its impact on the functioning of the civil service. In addition, the course explores the concepts of administrative laws and oversight bodies, and examines the implications of supranational institutions for national decision-making.
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This project will demonstrate mastery of the competencies developed in this programme. Each student must complete a design portfolio, which will highlight the student’s work throughout the programme.
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This is a practical course that develops a managerial approach to marketing and tests the student’s marketing decision-making skills. It expands on the classical strategies in marketing with particular attention to customer satisfaction and loyalty.
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The changes in the theories and practices of state intervention, in both developed and developing countries, are examined in this course. The course explores the machinery of government, the administrative traditions and the principal agency relationships. It also presents critical analyses of the movement away from more rule-based approaches to government activity to the introduction of market-based/market-driven models of state interventions and institution creation.
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The main focus of this course is on management of the marketing function of multinational enterprises or corporations. This course applies theories and models to actual situations through case analysis and examines management practices from an international marketing perspective.
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Among other things, the course examines the different models of Public-Private Partnership (PPP), their advantages, disadvantages, obstacles to implementation, and implications for the delivery of social services, as well as the role of public servants in PPPs. The course also explores the inherent contradictions of maintaining the ethos of the public service while employing some of the mechanisms of the market.
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This course builds on the traditional market communication models and applies the latest methods of digital communications and social media applications to the cross-cultural market. Students are apprised of the impact and use of mobile communications in the advancement of international marketing.
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This course explores the content and expressions of values and ethics within the public service and identifies the debate around the differences between public and private sector ethics. It covers the elements of public sector ethics at the professional level, examines their implications for the activities and attitudes of public servants and determines the extent to which these values remain relevant, given the introduction of commercial values and increasing interface with the private sector.
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The course is designed to provide an opportunity for students to develop an understanding of the process by which buyers' needs are identified and met through personal contact. The course takes both a strategic and a tactical perspective.
