This course will examine different corporate and project governance systems, and through use of real cases and discussions at the international and local level, analyze complex situations, ethical dilemmas, and difficult decisions that can be traced back to the governance structure of the organization, the project, or both.
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This project will demonstrate mastery of the competencies developed in this programme. Each student must complete a design portfolio, which will highlight the student’s work throughout the programme.
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This is a practical course that develops a managerial approach to marketing and tests the student’s marketing decision-making skills. It expands on the classical strategies in marketing with particular attention to customer satisfaction and loyalty.
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The main focus of this course is on management of the marketing function of multinational enterprises or corporations. This course applies theories and models to actual situations through case analysis and examines management practices from an international marketing perspective.
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Students will be introduced to essential quantitative methodologies and applications in various project management software tools that enable students to schedule and cost out large projects, and to determine when and how it may be possible to make “best practice” changes that will improve project performance.
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This course builds on the traditional market communication models and applies the latest methods of digital communications and social media applications to the cross-cultural market. Students are apprised of the impact and use of mobile communications in the advancement of international marketing.
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The course is designed to provide an opportunity for students to develop an understanding of the process by which buyers' needs are identified and met through personal contact. The course takes both a strategic and a tactical perspective.
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This course normally follows the completion of the taught courses. The basic objective of this programme element is to provide the students with an opportunity to gain practical experience with reputable organisations in the Caribbean region or internationally. The project will be applied in nature producing outcomes of use to managers and decision-makers; students will be required to demonstrate understanding of the inter-disciplinary nature of research in the social sciences, and competence in the process of research design.
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This course normally follows the completion of the taught courses. Students will work on a significant field-based project, which will be designed and completed under faculty guidelines and supervision. During fieldwork, students are required to investigate aspects of their projects that demonstrate competence in the use of skills acquired during the taught element of their programme.
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This course builds on the traditional market communication models and applies the latest methods of digital communications and social media applications to the cross-cultural market. Students are apprised of the impact and use of mobile communications in the advancement of international marketing.
