Participants will be exposed to a variety of topics that relate to building and managing successful brands as a key marketing value. They will be exposed to the requirements for develop brand vision and insight to engage target markets. Combining effective brand strategy together with excellence in designing an integrated marketing mix will allow participants the opportunity to not only create great brand plans, but also how brand equity is built and protected.
Participants will be exposed to a variety of topics that will prepare them to design and establish visual identities and brand standards across a variety of mediums. The course will help the participant look beyond logo design and acquire a fundamental understanding of the aspects of designing a brand system that is replicable, regardless of application or product. During the course, students will work to deliver assigned tasks including group products, class discussions, case studies and debates, therefore, student participation is one of the key success factors since this course will allow students to create and share ideas with each other on various branding issues being group or individual work.
Participants will be exposed to a variety of topics in marketing and branding for the luxury industry. It is aimed at participants with degrees or prior learning experience in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Students will practice luxury brand communication strategies, from traditional media (advertising, PR, events) to digital and social media. During this course that combines theory and research with practice, students will engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development.
During this interactive, intensive course, participants will be exposed to a variety of topics that relate to the benefits, pitfalls, and best practices of the latest technologies, giving practical guidance to bridge the gap between IT and customer service, delivering high quality service and information to all publics. Participants will also be introduced to some of the latest thinking and methodologies in social media marketing.
This course is intended to provide students with a conceptual framework and analytical skills necessary for the analysis of markets and marketing activities of firms in a dynamic environment. It will introduce students to some of the basic concepts and principles of marketing and to some real-world marketing situations. It also takes into consideration the unique business culture of the Caribbean.
This course is concerned with the development of the student’s marketing decision-making skills and communication effectiveness. It is case-based, and students are expected to undertake a marketing project based on fieldwork.
